Digital transformation in your company should start with your marketing team. The best way to holistically transform your marketing digitally is to organize a tailor-made in-house program in digital marketing.
How to manage digital transformation of your marketing?
There are four benefits of running an in-house program in digital marketing:
- It is the best way for your marketing team to acquire knowledge & develops skills in all relevant areas of digital marketing.
- Your team is provided with a strategic perspective in digital marketing.
- The program is tailored to your company’s needs (e.g. company’s market position, industry & specific business challenges).
- It costs much less in comparison to sending members of your marketing team to attend various digital marketing courses individually.
A comprehensive program
Digital Marketing Academy program is a series of modules & workshops that cover all important areas of digital marketing:
- Strategic perspective in digital marketing
- New role of a consumer & consumer psychology in digital environment
- User eXperience (UX) & User Interface (UI)
- Content Marketing
- Search Engine Marketing
- Social Media Marketing
- E-mail Marketing
- Digital Analytics
Who should attend?
- CMOs, directors of marketing, marketing managers
- brand managers, product managers
- marketing specialists & project leaders
Digital Marketing Academy can be delivered on-site, or as a part of a off-site educational program, team building, company retreat, etc.
For more information on the organizational issues and pricing, please send me your inquiry.