How Behavioral Economics Can Improve Marketing

Vatroslav Škare

Professor of Marketing

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Is “behavioral economics” just another term for “marketing”? A good read from AMA:

https://www.ama.org/publications/MarketingNews/Pages/read-story-learn-how-behavioral-economics-can-improve-marketing.aspx

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I am a marketing person with passion for teaching, research and consulting.

My workshops improve managers’ knowledge and skills. I provide consulting services that deliver better business results. Insights and inspiration are the outcomes of my speeches.

Let me know how can I help you.

Is “behavioral economics” just another term for “marketing”? A good read from AMA:

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