All posts in Inspiration

Interview for M360 on the state of (digital) marketing

Interview for M360 on the state of (digital) marketing

I was honored to be interviewed by M360, the leading Lithuanian media on marketing.

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MBA SEB students and Vatroslav Škare

Mentoring MBA students at the University of Ljubljana, SEB

MBA students at the University of Ljubljana, School of Economics and Business (SEB) are engaged in the “Business Consulting Project”, a part of the final assessment at the program. This Autumn I mentored the team that conducted a project for the medical marketing company Medis.

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Bacardi University

Students from University of Zagreb received D&AD New Blood Yellow Pencil Award!

Two students from University of Zagreb, Blanka Orhanović (Faculty of Humanities and Social Sciences, Department of Psychology) i Ivan Josipović (Faculty of Economics & Business) received D&AD New Blood Yellow Pencil Award 🏆 for their creative idea for Bacardi!

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Is “behavioral economics” just another term for “marketing”? A good read from AMA:

CMOs of the future will have to be Math Men, not just Mad Men

Having a strategy is a matter of discipline.

Michael Porter

The good news is that marketing will be around forever. The bad news: It won't be the way you learned it.

Philip Kotler