All posts in Marketing

Is “behavioral economics” just another term for “marketing”? A good read from AMA:

Golden age of marketing is today!

It was a great honour for me to deliver a speech at an excellent business event organized on 8th March, 2016 by IBM Slovenia: “Technology is the engine of change, but people are the heart”!

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The good news is that marketing will be around forever. The bad news: It won't be the way you learned it.

Philip Kotler