I am proud to have been invited to teach a course in digital marketing and social media at ISM University of Management and Economics for the second year in a row. Again, it was an excellent teaching experience!
Digital and Social Media Marketing course is a part of the International Marketing and Management master of science programme (2nd year). During an intensive 2-week schedule, students were learning about the main concepts in digital and social media marketing, and their application in practice.
As a part of the course assessment, students were developing and presenting social media marketing strategies for various clients: local and international businesses.
Students have demonstrated a high level of motivation and devotion – great people to work with! This inspires me to continue my endeavours to make this course both scientifically-based and practically relevant.