Morana Fudurić, Vatroslav Škare and Sandra Horvat

New professional study program “Digital Marketing” @ FEB

Professional specialist graduate study programme “Digital Marketing” at Faculty of Economics & Business, University of Zagreb, will enroll first students in Fall 2020!

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Interview for M360 on the state of (digital) marketing

Interview for M360 on the state of (digital) marketing

I was honored to be interviewed by M360, the leading Lithuanian media on marketing.

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Introducing V-Executive: an in-house tailor-made program for Valamar

On 12th December 2019 at the Faculty of Economics and Business, University of Zagreb, representatives of five faculties/universities from Croatia and Valamar signed a contract that establishes their cooperation in executive education.

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Digital and Social Media Marketing Class of 2019 at ISM

Celebrating 5 years of teaching @ ISM University of Management and Economics

From 18th to 29th November 2019 I taught Digital and Social Media Marketing course at ISM University of Management and Economics for the 5th year in a row.

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MBA SEB students and Vatroslav Škare

Mentoring MBA students at the University of Ljubljana, SEB

MBA students at the University of Ljubljana, School of Economics and Business (SEB) are engaged in the “Business Consulting Project”, a part of the final assessment at the program. This Autumn I mentored the team that conducted a project for the medical marketing company Medis.

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Bacardi University

Students from University of Zagreb received D&AD New Blood Yellow Pencil Award!

Two students from University of Zagreb, Blanka Orhanović (Faculty of Humanities and Social Sciences, Department of Psychology) i Ivan Josipović (Faculty of Economics & Business) received D&AD New Blood Yellow Pencil Award 🏆 for their creative idea for Bacardi!

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Vatroslav Skare and Sanja Novak

Digital marketing training for SMEs in Croatia

Marketing training in the context of small and medium enterprises (SMEs) requires a specific approach. This was recognized by Tele2 Croatia and their media partner 24sata, who hired Sanja Novak, digital marketing specialist from Končar Electrical Engineering Institute Inc., and me, to develop and deliver 12 workshops for SME’s owners in Croatia 👩‍💼👨‍💼.

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Is “behavioral economics” just another term for “marketing”? A good read from AMA:

Digital and Social Media Marketing class at LJSS 2017

Digital & Social Media Marketing course @ Ljubljana Summer School 2017

For the fourth year in a row, I was teaching Digital and Social Media marketing course at Ljubljana Summer School.

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Digital and Social Media Marketing class at ISM - 2016

Teaching visit @ ISM University of Management and Economics

I am proud to have been invited to teach a course in digital marketing and social media at ISM University of Management and Economics for the second year in a row. Again, it was an excellent teaching experience!

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CMOs of the future will have to be Math Men, not just Mad Men

Golden age of marketing is today!

It was a great honour for me to deliver a speech at an excellent business event organized on 8th March, 2016 by IBM Slovenia: “Technology is the engine of change, but people are the heart”!

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Having a strategy is a matter of discipline.

Michael Porter

The good news is that marketing will be around forever. The bad news: It won't be the way you learned it.

Philip Kotler